GSM is a mentorship program created to help students interested in the fashion industry to build a pathway to success.  It also caters to parents to help educate them on all the pathways fashion can lead to.


The client wanted a high-end look with a modern and fun aesthetic.  So I went with a classy black, white and gold for the primary colors and added a punchy red and soft blue to bring a little youth to the brand. For the type I went with a bold modern serif. The enlarged serifs and thin hairlines really make this brand standout.

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